Customer: Home Entertainment & Appliances
Location: LATAM
Industry: Tech
Challenge
Prediction and optimization of ad investment in full-power TV based on cost per rating point (CPP) to obtain the greatest coverage, and reach a defined target, the precise number of commercial spots (insertions) and the number of times is seen by audience (OTS – opportunity to see) in a given period of time.
Solution and Results
Use of a predictive model fed with data provided by Nielsen for the analysis of key parameters of the main competitors and media where they made the advertising investment.
Investment amount, number of insertions and duration of the advertising spot to minimize the cost per rating point (CPP) with an accuracy of 96% as well as recommendations of which TV stations to select for the investment.