Customer: Mobile sector
Location: Latam
Industry: Telecommunications
Challenge
Automation of manual processes for customer segmentation, multiple sources of data and different needs of the business has generated losses of time and money.
Solution
Connect, cross and analyze structured and unstructured data from multiple sources through an automatic segmentation model based on parameters specified by the user. The use of dashboards allows users to activate a workflow and evaluate different models based on those parameters..
Results
Users can now visualize the customer base before and after segmentation and quickly identify each segment. A better understanding of the customers reduced the cost of sales and the improvement of income opportunities, in addition to making accurate and timely decisions.